And what should never be forgotten—
From Paul Slansky's The Clothes Have No Emperor— THE [1984] REAGAN CAMPAIGN TALKS ABOUT ITS ADS
"I heard you were selling soap so I thought you might like to meet the bar."
—President Reagan to his advertising team.
"It's warm and fuzzy. Warm and fuzzy—but a good kind of fuzzy."
—Ron Travisano on his Reagan foreign policy spot, which features kids getting haircuts
We'll have this nice couple in an ordinary house. Something good will happen to them, and the guy will say, 'Hey honey, now that we've got so much money, let's go out for a steak.' But in the Hispanic version, we'll have the guy say, 'Let's go out for a taco.'"
—Media adviser Doug Watts explaining Reagan ethnic ad strategy
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